With an already existing customer base, primarily built through word of mouth, Mkt provided Extrax Services with the tools it required to pitch to new clients, through an updated visual identity, marketing collateral support and a social media presence on LinkedIn. This included redevelopment of the logo, which became a central pillar for collateral throughout the project. Built with the existing Extrax logo as the starting point, the new business logo remains typeface-centric, with a focus on the letter X to define the brand. The letter X is an interpretation of the percentage symbol, indicating the increased yields customers are able to achieve through the use of sophisticated mineral processing solutions provided by Extrax.