Rooted in building the foundational elements that support compliance and transparency in the township economy, we created a visual identity that builds on the UN’s existing four quadrant design. The DIME logo is a visual embodiment of the brand’s mission to drive Digital Innovation for Modernising the Independent Economy. Each icon within the four colorful squares represents one of DIME’s core pillars: Digital, Community, Spaza, and Network - highlighting the foundational elements that support its work in township economies. These squares mirror the lock-up of the UNDP wordmark logo, connecting the initiative to the masterbrand. The striking, pixel-inspired “DIME” wordmark reinforces the brand’s digital focus, symbolising innovation, real-time transparency, and a forward-looking approach rooted in township realities.